Nickerson PMS Europe

Rebranding and modernising an international supplier with a full marketing transformation and new e-commerce website.

Overview

Nickerson PMS Europe, established in 1992, is a trusted international supplier of moulding products. While the company had decades of experience, a loyal customer base, and unrivalled technical expertise, its brand and digital presence had remained largely unchanged for over 30 years. The business needed a full repositioning to modernise its image, expand reach, and convert its catalogue into a high-performing e-commerce platform capable of driving growth online.
- A marketing partner to:
  - Deliver a complete marketing plan and lead all operations.
  - Rebrand the business after 30 years while preserving its trusted reputation.
  - Build a modern e-commerce website to transform how customers ordered.
  - Implement campaigns that would increase both the quality and volume of inbound enquiries.
  - Introduce systems to speed up lead-to-sale cycles and improve retention.
ohgrowth™ marketing took full ownership of Nickerson’s marketing strategy and delivery:
- Created and executed a comprehensive multi-year marketing plan, covering every channel.
- Delivered a complete rebrand, repositioning Nickerson as a modern, forward-looking leader in the industry.
- Designed and built a brand-new e-commerce website, transforming a catalogue-based business into a digital sales engine.
- Ran multi-channel campaigns to expand visibility and consistently generate qualified leads.
- Implemented CRM automations to shorten lead times and improve customer retention.
- Continuously optimised campaigns to deliver measurable ROI and sustainable growth.
- Successful full rebrand after three decades in business.
- Launch of a new e-commerce website that delivered record online sales in over 30 years.
- Consistent month-on-month growth in inbound enquiries.
- Significant uplift in lead quality across all channels.
- Faster conversions and improved retention through automation.
- A stronger position in a highly competitive international market.
Nickerson PMS Europe now has a modern, scalable brand identity and digital infrastructure. With a high-performing e-commerce website at its core, backed by automation and a data-driven marketing strategy, the company achieved its highest online sales performance in more than three decades, setting a new benchmark for its future growth.

Nickerson PMS had built a strong reputation over more than 30 years, but its digital presence no longer reflected the scale or quality of the business.

The challenge was to modernise the brand, rebuild its online experience, and create a marketing infrastructure capable of generating consistent ecommerce growth in a traditionally offline industry.

The transformation led to the highest online sales performance the business had seen in over five years.

Through a full rebrand, ecommerce redevelopment, CRM integration, and conversion-focused marketing strategy, the business established a far stronger digital presence while creating a scalable foundation for long-term online growth.

The project included a full rebrand, new e-commerce website, lifecycle marketing foundations, and performance-focused optimisation across the customer journey.

Every stage of the experience was designed to improve usability, increase conversion, and support long-term customer value, while maintaining the credibility and heritage the business had built over decades.